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They were worried it would hurt sign-ups. It didn't: 41% of visitors who reached the join page signed up before the change, 43% after. Small sample, so I wouldn't call it a win, but it clearly wasn't a loss.
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The bigger change showed up in week one. When people knew only members could see their profile, more of them filled in a bio and posted an introduction.
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To put a number on the introductions point above: the share of new members who posted an introduction in their first week went from roughly one in five to one in three.
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